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target.com
Competitors
Wal-mart
Sears |
Company Information:
Target Corporation (NYSE: TGT) was founded in Minneapolis, Minnesota in 1962. It
is the sixth-largest retailer in the United States behind Wal-Mart, The Home
Depot, Kroger, Sears Holdings Corporation and Costco, and is ranked 29th on the
2005 Fortune 500. It sells more gift cards than any other retailer in the United
States and is also the third-largest seller of music in the United States. |
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Marketing:
Target is more upscale than Wal-Mart, its
top competitor. Target has continuous innovation in its stores and
its website, and appeals to a middle and upper middle class clientele.
Target uses a triple-banded portfolio of products.
Target's logo is a red and white
bulls-eye. This logo is displayed in creative ways on Target
advertizing and products |
