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www.staples.com
Competitors:
Office Depot
Office Max
Web Site Summary
URL:
staples.com
Year Launched: 1998
Category:
Office Supplies
Merchant Type: retail chain
Ranking: #2
Key numbers for fiscal
year ending January, 2008 for Stapples:
Sales: $19,372.7M
One year growth: 6.7%
Net income: $995.7M
Income growth: 2.3%
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Company Information:
Staples is the #1 office supply retailer in
the US. Staples sells office products, computers, printers, and
other supplies though over 2000 stores in the US and other countries.
Also Staples sells through ecommerce and catalogs. Subsidiaries
include Quill Corporation and Corporate Express. |
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Marketing:
The slogan "Yeah, we've got that" was, for
many years, popular in Staples advertizing and marketing, signifying
that Staples had a huge variety of products. In 2003, the slogan
was replace by "That Was Easy" and the "easy button."
Customers of the Internet site
staples.com are mixed male and female, an older crowd of baby boomers,
primarily over 35, no kids, and less affluent than the average Internet
user.
Stapples office supplies has four
channels of distribution: Internet/Catalog shopping with delivery
to your home or business, store pickup, and in-store shopping.
Free shipping/delivery is offered for most orders over $50 from Stapples.
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