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Competitors:
Amazon.com
Books-A-Million
Borders
Other Information:
Financials
for fiscal year ending January, 2008:
Sales: $5,410.8M
One year growth: 2.8%
Net income: $135.8M
Income growth: (9.8%)
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Company Information:
Barnes & Nobles is the #1 bookseller
in the US, and operates more than 700 Barnes amd Noble
superstores (selling books, movies, music, gifts, and office supplies)
all over the United States. It also owns B. Dalton bookstores, which are
over 80 mall-based bookstores in addition to the Barnes amd
Noble bookstores. Their eCommerce is mainly done through a
subsidiary Barnes and Nobles.com (which accounts for about 10% of
total sales). |
"Barnes & Noble.com
leverages the power of the Barnes & Noble brand to offer online
customers the Web’s premier destination for books, music, DVD, video
games, and related products and services."
Quote from bn.com
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Marketing:
Barnes and Noble marketing targets primarily
middle to upper class customers, with a professional and slightly
academic, classical three-trade-up marketing technique. The logo is
clean and classic, with green and burnt-orange colors. Target
demographic is ages 22-45, young urban professional (yuppy) gen x and
baby boomer crowd (Starbucks Yuppy). Also has an alternative
client base that is 45-60 which is the baby-boomer, upper middle class.
Barnes and Nobel also operates these divisions:
Barnes & Noble Booksellers
B. Dalton
Scribner's Bookstores
Bookstop
Doubleday Bookstores
Sterling Publishing Co.
SparkNotes |
