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Web Address
Competitors:
Dell
HP
Key numbers for fiscal year
ending September, 2007:
Sales: $24,006.0M
One year growth: 24.3%
Net income: $3,496.0M
Income growth: 75.8%
Web Site Summary
URL:
store.apple.com
Year Launched: 1998
Category: Computers and Electronics
Merchant Type: consumer brand
manufacturer
Ranking: #7
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Company Information:
While one of Apples coputers continue to be
an important product for this company, products that play music are
becoming an important part of the product mix. The iPod and the
website iTunes have become a runaway success.
Computers include Mac, Mac Mini, MacBook,
and more.
The iPhone mobile phone is one of the
most innovative cell phones available, showcasing Apple's technology in
music and computing on a single device. |
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Marketing:
Apple products appeal to a wide demographic.
The iPhone and iPod products are appealing to many from the pre-teen to
baby boomers.
Products: electronics, computers
Brands: Apple, iPod, Mac,
iphone
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